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Vodacom Colour Brightening Up Campuses
Vodacom Color has been brightening up university students’ days with their exciting campaign involving a large human vending machine. Students from the University of Johannesburg were treated to a day of giveaways when a 4m x 2m bicycle-powered machine was brought onto the campus by Vodacom, to promote the newly launched youth-specific brand called Vodacom Colour. Once students had registered for the new service, they received a token, which put them in line to win mystery prizes from the human vending machine. Once the token was dropped into the machine’s slot, music was pumped through a chamber housing a cyclist and bike connected to an enormous wheel laden with prizes. The cyclist’s pedalling caused the wheel to spin and once the music stopped a prize was dispensed. Students queued eagerly to take part in this exciting opportunity and were blown away by the vast array of prizes, ranging from gift vouchers to Blackberry’s and Wiis, which were doled out by the vending machine. Expect more of the same excitement at Tuks next Thursday. Get there or miss out on winning great prizes. But remember you must register for the new Vodacom Colour service on the day to qualify for a prize. Check out www.vodacomcolor.co.za to find out more about the service. <<back
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